Tech Insights

How can I begin using AI as a real estate agent today?

Ryan Serhant

Founder and CEO, SERHANT.

December 18, 2024

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If you haven’t heard, I am obsessed with the AI revolution. Specifically, I am bullish on AI-empowered agents becoming the superstar salespeople of tomorrow. From implementing AI into every department at SERHANT., to creating S.MPLE, our AI platform for our agents, I believe that to stay ahead, you need tools to amplify your efforts. Artificial intelligence isn’t just for techies – it’s for you, and it’s here to transform the way we do real estate. Here are five ways you can start using AI to level up your game and close more deals.

  1. Personalized Marketing:

    Use AI-driven marketing platforms to create custom campaigns for specific groups on Meta, TikTok, and LinkedIn. A buyer interested in luxury condos will get ads and emails about high-rise properties, while a family looking for a townhouse will see BBQ-ready backyards.

  2. Market Insights:

    Knowledge is power and AI can help you become the smartest person in the room. From pricing trends to neighborhood analysis, AI tools like HouseCanary and Likely.ai provide real-time insights to make you the go-to expert at your firm. Use AI to make detailed reports for your clients,

  3. Predictive Analytics:

    It’s not enough these days to search for new clients at events or through referrals, follow up for years, and wait for them to say when they’re ready to buy or sell. Today, you can use AI to predict who is most likely to buy or sell before they even tell you. Invest in a CRM with predictive analytics and use the data to focus your energy on high probability leads.

  4. Chatbots:

    Chatbots aren’t for everybody but they can be incredibly powerful when set up the right way. A chatbot that you build and train yourself can engage with leads 24/7, answer questions, schedule showings, and collect information while you focus on doing what you do best.

  5. Virtual Staging:

    Last but not least, virtual staging is what everyone should do. Listing photos have one job: to pique a client’s interest enough to reach out to you. There are many AI-driven virtual staging tools that can transform empty rooms into incredible spaces to match your buyer’s preferences. You can even create multiple styles of the same home for different audiences so that you cast the widest net and find the best buyer.

AI isn’t a buzzword, it’s a superpower, and it’s here to make you better, faster, smarter, and more effective. The future of real estate isn’t just coming – it’s here. The question is: are you the agent who is ready to own it?

Dive Deeper

Virtual Staging:
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