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New York City’s Top Brokers’ Secrets Revealed
March 21, 2013
-- At REBNY panel real estate experts Roger Erickson, Jason Haber, Jonathan Miller, and DariaSalusbury discuss product inventory and economic recovery --
--Stephen G. Kliegerman moderates--
NEW YORK, March 21, 2013– On Thursday, March15th at REBNY’s Mendik Room,the Real Estate Board of New York’s residential broker members came together to hear a panel discussion entitled, “Inside Secrets of Top Brokers – 2013: A Year of Recovery and Product Scarcity,”withsome of New York City’s most notable real estate experts. Panelists included Roger Erickson, Senior Managing Director of Sotheby’s International Realty, Jason Haber, Co-Founder and CEO of Rubicon Property, Jonathan Miller, President and CEO of Miller Samuel Real Estate Appraisal, and DariaSalusbury, Senior Vice President of Related Companies. The conversation was moderated by Stephen G. Kliegerman, President of Halstead Property.
The evening’s topic of discussion was the scarcity of New York City’s real estate inventory, as well as the financial situation of the city’s buyers, renters and sellers.All four panelists explained that due to the fact that low inventory is the new reality in the current market they must enlist new tactics to get their properties sold. Roger Erickson said that he’s gone as far as searching for units that are off the market to satisfy his buyers, while Jason Haber explained the importance of understanding the needs, wants, and fears of your client in order to secure an ideal sale. DariaSalusbury told the audience that her firm is looking more to the rental market, which she feels is strong.
The conversation continued with the panelists stating that in an era where inventory is at such an extreme low, it is important for brokers to reconsider the notion of an ideal apartment for potential buyers and renters. Jonathan Miller explained that “the term location-location-location, has become location-lifestyle-leverage,” and that brokers must understand how to personally pre-screen clients in order to deliver an ideal unit.
One of the night’s hottest topics was the financial and economic situation, today, and how it relates to those involved in any aspect of the real estate market.After being asked about new ways to bring attention to a unit that isn’t getting offers or viewings due to pricing, Roger Erickson drew in audience nods and laughs with his answer, “Try including a wine tasting!” a suggestion he believes will guarantee a turnout for a viewing.
Panelists continued by debating whether or not we are finally on the road to recovery. Miller indicated that we are simply in an “age of better statistics” and that perhaps we are in a state of pre-recovery, or “precovery,”while Erickson argued that, as it relates to real estate,“we’re in a boom” andsaid that he encourages buyers and sellers to act now. Haber agreed, referencing the growing activity of BRIC (Brazil, Russia, India, and China) buyers in the New York market.
The evening closed with two of the panelists discussing their humanitarian efforts beyond traditional real estate. Salusbury described her firm’s dedication to the green movement.She explained that green is a lifestyle that people choose, and her company continues to cater to those of that lifestyle by ensuring that each building they represent is LEED certified. Haber described Rubicon Property’s innovative and unique dedication to provide clean water to developing countries by donating to a local charity after each transaction.
Photo Caption (l-r): Co-chair Joseph Barbaccia of Essential New York | Real Estate, DariaSalusbury of Related Companies, Stephen Kliegerman of Halstead Property, Co-chair Corinne Pulitzer of Douglas Elliman, Johnathan Miller of Miller Samuel Real Estate Appraisal, Jason Haber of Rubicon Property, and Rodger Erickson of Sotheby's International Realty
About The Real Estate Board of New York
The Real Estate Board of New York is the city’s leading real estate trade association with more than 13,000 members. REBNY represents major commercial and residential property owners and builders, brokers and managers, banks, financial service companies, utilities, attorneys, architects, contractors and other individuals and institutions professionally interested in the city’s real estate. REBNY is involved in crucial municipal matters including tax policy, city planning and zoning, rental conditions, land use policy, building codes and legislation. In addition, REBNY publishes reports providing indicators of market prices for both the residential and commercial sectors. Please visit us online at www.REBNY.com.