NEW YORK TIMES -- Prewar Apartments from Scratch

Developers have long profited from renovating out-of-date prewar apartment buildings to create interiors pleasing to today’s buyers. But many are now building entirely from the ground up, in a style harking back to the era before World War II; the trend is particularly evident on the limestone-clad Upper East Side.

The latest of these elegantly styled throwbacks, 151 East 78th Street, was designed by Peter Pennoyer Architects, a firm known for its traditional and classical architecture. Sales at the 16-story condominium, which has 14 apartments, begin this month.

The building joins prewar revivals including 135 East 79th Street, 200 East 79th Street, the Touraine on East 65th Street and 1110 Park Avenue — all of them condominiums.

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