COMMERCIAL OBSERVER: Big East Conference Moving to Big Apple

The Big East Conference is betting on The Big Apple to help usher in a new era.

The reconfigured conference has chosen The Durst Organization’s 655 Third Avenue in midtown as its official headquarters after cutting a 10-year, 13,742-square-foot lease across the seventh floor of the 30-story property.

The Big East has played its annual basketball tournament at Madison Square Garden since 1983. Its new commissioner, Val Ackerman, said in a written statement that the conference has “thrived off [the] decades long connection” and that the new headquarters will “serve as the ideal location to build on the many commercial, business and media connections” the city offers.

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