REBNY Initiates Residential Listing Service (RLS) Syndication Rollout

Centralized source for NYC residential real estate listing information allows member firms and agents to easily send listings to a powerful network of websites

After two years of careful planning, the Real Estate Board of New York’s (REBNY) Residential Listing Service (RLS) has initiated the rollout of listing syndication for member firms and agents. This new service is an ongoing effort that will broaden the landscape of listing platforms available in New York City, and will expand over time.

Syndication through the RLS provides technology that allows salespersons and brokers to easily send residential real estate listings to a powerful network of public real estate listing websites through a centralized, single feed.

Participating brokers and brokerages that opt into syndication will have complete control to select which local, national, and international public real estate listing websites their firm’s listings will be syndicated to. RLS participants will be notified when new public listing websites join the RLS syndication network so they can continue their opt-in process on an ongoing basis.

Syndication, supported by ongoing customer support through the RLS Help Desk and a new RLS homepage, is offered to all RLS participants at no additional cost regardless of listing volume. No new agreement with the RLS is required for participation.

“We are pleased to initiate syndication through the RLS as part of our deep commitment to providing REBNY members with the best resources to conduct business and help inform consumers’ real estate decisions,” said John Banks, REBNY President. “During the ongoing rollout and expansion of syndication, more public real estate listing websites, services, and products will be added to the palette of options that brokers can select to increase listing visibility and the reach of New York City’s most accurate and consistent listing information.”

REBNY, the RLS, and the Residential Brokerage Board of Directors have been working on implementation of syndication for over 18 months. In 2016, REBNY announced a technology investment in contemplation of a mid-2017 syndicated feed launch as part of a long-planned strategic rollout of this service.

Public real estate listing websites, product developers, and service companies focused on innovation in real estate technology can leverage RLS syndication listing data to build their businesses in New York City, and may apply to partner with the RLS by contacting REBNY’s Stefan Martinovic at rlsinfo@rebny.com.

> WATCH THE VIDEO ON RLS SYNDICATION

> LEARN MORE ABOUT THE BENEFITS OF SYNDICATION

> READ THE ROLLOUT NOTICE